Thursday, May 24, 2012

Chivas Regal Supports FilmAid International

As a writer I feel that film should be available for the masses. More often then not in a poorer parts of the world there are smaller amounts of outlets to view films, and due to the financial situation the average person cannot afford to see one even if there is a theater near by. This cool organization brings film experience to the rural masses by setting up screens and speakers on the sides of trucks, very cool!

Jamie over @ gave me this interesting tidbit of info on this charitable and interesting project:

Above Pic:  Caroline Baron (FilmAid), Robert Deniro, James Slack (Chivas Regal) Celebrating their partnership

The 65th edition of the Festival de Cannes will see luxury whisky brand Chivas Regal increase its commitment to cinema and film by unveiling plans to raise awareness of its global charity partner FilmAid International.  

One year on from launching the global partnership in Cannes, which was supported by FilmAid Global Artists Council member Robert De Niro, Chivas will hold a screening of a new short film, which brings to life some of the work that has been made possible through the partnership to date.

For a preview of the film and an exclusive insight into FilmAid in action, watch this teaser compiled using specially commissioned photographs by Olivia Arthur of Magnum Photography:

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